Gargash Enterprises has been presented with the “Best Ever sales year-2012” award for Mercedes -Benz in GCC and Middle East region.
Gargash Enterprises registered a record breaking 2012, as sales volumes in all segments surpassed previous year figures. The exceptional growth and the dominance in the premium car market made 2012 “The best sales year” ever on record for the company.
Gargash Enterprises reaffirmed their number one status in the passenger car segment with Mercedes- Benz in GCC & Middle East region by selling approximately 5,000 units in 2012. The year clearly belonged to the SUV range as over 1,300 units were sold; a powering 42% increase over 2011. The jump in SUV sales figures can be attributed to the launch of the ML during the first quarter and the recently launched GL in the market. The used car segment witnessed a 10% growth; with 1,526 units being sold compared to 1,392 units last year. The heavy commercial vehicles segment saw a steady growth of 15% overall.
“2012 was an outstanding year that saw excellent results and growth for our business units. Our sales saw a leap of 22% over 2011 figures. Increased demand for Mercedes-Benz coupled with a variety of packages and great after sales & parts services contributed to our success. We thank our customers who chose us as their preferred premium Brand and that enabled us reach this position. We would continue to endeavor in understanding our Customers’ demands and fulfilling their individual needs” said Karl- Johan Sandesjo, General Manager, Gargash Enterprises.
The year saw the debut of the long awaited 2013 7 seater GL. The award winning large size SUV occupies the top position amongst luxury off-road vehicles and is built around the modern Arab family with its seven seats, best in class engines, powerful performance, space, refinement and cutting edge technologies.
“We are focused on strategic planning in each of our business units to exceed customers’ expectations with the right products and attractive packaged offerings. We plan to continue the momentum and make 2013 another record year for us” said Mr.Karl. With the first half of 2013 all set for the launch of the new A-Class and an E-Class facelift; Gargash Enterprises is off to an optimistic start to the year.
Gargash Enterprises is the authorized General Distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates since 1958. With showrooms and service centers across Dubai, Sharjah, Ras Al Khaimah and Al Fujairah; Gargash Enterprises provides customer focused operations representing the Mercedes-Benz brand in the best possible way.