Gargash Enterprises launches the all new E-Class | Gargash Enterprises Untitled Document


Gargash Enterprises launches the all new E-Class

Dubai– Offering the perfect balance of ambition and style, elegance and sport-  Gargash Enterprises has launched the all new Mercedes-Benz E-Class.  With new, efficient engines, new assistance systems and a new design, the E-Class has been comprehensively modernised. No less than eleven new or optimised assistance systems celebrate their world premiere, combining a host of comfort and safety features, referred to as “intelligent drive”.

“The new E-Class is setting down clear markers in the areas of safety, design and efficiency. The technical innovations, design and lovingly revised interiors of the vehicle make sure that this is going to be one of the best luxury saloon cars ever. The E-Class looks more sporty, yet at the same time both dynamic and composed. We are eagerly waiting to launch this car in the market as we believe that it will bring a breath of fresh air to the luxury class segment. For Gargash Enterprises, this is yet another step and a testimony to our quest to deliver products that offer distinctiveness, individualisation and sportiness – characteristics that define Mercedes-Benz customers of present day”, says Karl- Johan Sandesjo, General Manager- Gargash Enterprises.

The E-Class is more comprehensively built than ever before, to make the latest technical advances available, including the advance use of developments from the future S-Class. It offers a considerably sharpened design with a cultivated, elegantly sporty look, as well as significantly enhanced comfort, efficiency and driving pleasure. The front has been completely revised with new headlamps, which comprise all functional elements with a single headlamp lens. The dipped beam as well as the day-time headlamps are fitted with partial LED lights as standard, while full LED headlamps are available for the first time in this class as an option. With its flowing lines, the bonnet follows the new design idiom in a smooth, very straightforward manner.

The interior has been visibly reworked and harmonised with the expressive exterior. High-quality materials and refined, subdivided areas with precise joints and sharp curves enhance the high-quality, overall impression of the generous interior. Also new is the design of the air vents and the analogue clock between them.

Keeping up with the tradition of providing a safe driving experience, the new E-Class has a new myriad of assistance systems which are either new or now feature significantly extended functions like the DISTRONIC PLUS, BAS PLUS with Junction Assist, the PRE-SAFE® System, A PLUS, Active Parking Assist and a 360 – degree rotating camera to enable a uniform all-round view. They also include systems which for the first time can help to prevent accidents with crossing vehicles or pedestrians, Active Lane Keeping Assist which can help prevent accidents with oncoming traffic, and anti-glare continuous high-beam headlamps.

The new E-Class makes another significant step forward when it comes to efficiency and ecology. This comes courtesy of the new, powerful BlueDIRECT four-cylinder petrol engines featuring sophisticated direct injection technology. A new element is the addition of a four-cylinder petrol engine with spray-guided direct injection, based on the same trend-setting technology used in the latest generation of six and eight-cylinder engines from Mercedes-Benz. The engine also sees the world’s first use of the stratified lean burn processing combination with exhaust-gas turbocharging and external high-pressure exhaust gas recirculation. As a result the car achieves a combined optimum consumption figure of 5.8 litres per 100 km.

A modern range of infotainment systems helps to keep the driver up to date while on the road in terms of what is happening around the world or in the office. The systems also enable music to be enjoyed or optionally offer powerful navigation solutions as well as an internet connection. This powerful development boost is reflected to exciting effect in the design of the car. With its new design, the E-Class encapsulates efficiency, intelligence and emotional appeal in a superior manner.

The COMAND Online multimedia system for the E-Class will provide internet access enabling customers to surf the web while the car is stationary or call up a Gargash Enterprises centre or app when needed. Customers will thereby have constant access to the Gargash Enterprises 24- hour road side services and many other such applications that they can take advantage of.

Gargash Enterprises offers a variety of individualisation options with the E-Class. Each vehicle can be individually tailored to ensure that it is unlike any other. With the launch in Dubai, Sharjah and the Northern Emirates in May 2013, Gargash Enterprises promises to deliver one of the best to the market with the new E-Class. Thus enhancing the saloon car segment and strengthening the relationship they already share with Mercedes-Benz customers by providing newer products and superior variants of existing products.