Daimler AG took the opportunity to congratulate and award the Gargash Enterprises’ pre-owned car sales division, as they forged ahead in their sales figures for certified used cars, popularized under the brand segment “Mercedes-Benz ProvenExclusivity”.
Since the launch of the certified pre-owned programme in 2009, Gargash Enterprises were one of the first General Distributors who implemented the “Mercedes-Benz ProvenExclusivity” programme in the Middle East Region.
In the last 3 years Gargash Enterprises continuously increased the pre-owned car sales from 1,196 units in 2010 to 1,522 units by the end of 2012. This represented the largest selling General Distributor of “Mercedes-Benz ProvenExclusivity” cars in the DCAA region (Daimler Central / Eastern Europe, Asia and Africa).
The confidence of the team in this program is the motivation behind this award. The used cars market was unorganized and could not inspire much trust until Gargash Enterprises implemented the “Mercedes-Benz ProvenExclusivity” program in this region three years ago. Catering to the seconds market, guarantees a range of used Mercedes-Benz vehicles that come with a full service history, 12-month warranty, quality check, etc.
Mr. Gianpiero Schirò, (DCAA), business development used car sales, Daimler AG, presented the award to Mr. Mohammed Yousuf Bhaila, the used cars division manager for an outstanding achievement in selling certified pre-owned vehicles. Mr. Philip Mayling, Corporate Sales Manager (Daimler Middle East & Levant) and Mr. Gianpiero Schirò showed immense appreciation and confidence in the increase of the sales numbers in the future, which would in turn support the targets of the DMEL Mercedes-Benz Sales in the future.
“It’s amazing what focus can really do. The substantial efforts and persistence shown by the pre-owned vehicles, sales team at Gargash Enterprises has portrayed the precise capabilities of alignment of goals.” commented Mr. Gianpiero Schirò, Daimler Central / Eastern Europe, Africa & Asia (DCAA), Business Development Used Car Sales.
With the Mercedes-Benz virtues of prominence and luxury, Gargash Enterprises is dedicated to exceeding expectations and proving its strategic talent in sales to this region, through innovative programmes and concerted sales effort.