Gargash Enterprises proudly participated in one of the most influential, and sought-after fashion events – Fashion Forward Dubai, which was held from the 23rd to the 25th of March 2017, at Hai D3, Dubai Design District. Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East, providing development, exposure and a progressive direction for the regional fashion industry.
Where unique designer collections made an impressive mark on the ramp, while the G 500 4×4² shinning brilliantly, was the showstopper off the ramp. As the official automotive sponsor of the event, Gargash Enterprises arranged the versatile Mercedes-Benz V-Class for the comfortable two-way conveyance of VIP guests. Considering the splendour and elegance of Mercedes-Benz, it was natural for the brand to heighten the style quotient at this exclusive event.
For the first time in the Middle East, the legendary G-Class conquered the “Iron Schöckl”, a man-made iron mountain designed to test the power of this legendary off-roader. A one-of-a-kind full day event was hosted at a popular hangout in Dubai, ‘The Kite Beach’ from the 19th to the 21st of January this year.
Introducing the man-made ‘Iron Mountain’, the event took the crowd by storm with an activity beyond imagination. The immense man-made iron structure was built to replicate a mountain near the Graz plant in Austria where the G-Class is tested all year round and it is believed to provide one of the most extreme tests possible. Undoubtedly, all those who were out for a swim that day were in for an extreme adventure with the ground-breaking engineering of the G-Class.
More than 1,000 visitors had the chance to take a climb up the “Iron Schöckl” experiencing a 45 degree descent back down to earth in the G-Class and discovered what it’s like to drive a 4×4 vehicle 10 meters up into the air. Pausing for a brief heart-stopping moment at the highest point of a movable platform that teeters downward, participants could witness why the G-Class is and has always been the vehicle of choice on and off the road.
Gargash Enterprises has had an impressively long and honored relationship with The Dubai International Boat Show for the past 6 years, and takes great pride in being its official automotive sponsor. With an array of spectacular Mercedes- Benz saloons, SUVs, cabriolet and AMG models, we stood apart at the event which was held at Dubai Marine Club, Mina Seyahi, Dubai. The 25th edition of the event boasted yachts, equipment and supplies from both local and international builders together with the latest innovations in marine industry. To make it more special, we ran a Facebook contest and 5 lucky winners won an exclusive chauffeured ride in the Mercedes-Benz S-Class to the venue along with access to a luxury yacht for a day.
Dubai Customs has recently organized the closing ceremony of its 2nd Dubai Customs Week on 29th of January 2017. The event, titled “We sustain security, together we grow”, consists of a variety of exhibitions, lectures, workshops for customers and general public. The goal is to bring all stakeholders and the community closer to the Customs especially as it plays a critical role in facilitating trade and keeping the society safe and secure. This relationship-building initiative with Dubai Customs strategic partners follows the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai of seeking to get number one in all walks of life.
Gargash Enterprises is honored to be the official automotive sponsor of Dubai Customs, a tie-up that characterizes the company’s effort to continuously support activities that pushes for sustaining security and economic growth in the UAE. Especially with the much anticipated Expo 2020, this movement would help foster socioeconomic development to accommodate the abundance of goods and passengers. This is just the first of the four Dubai Customs events where Gargash Enterprises has the exclusive opportunity to extend its utmost support and we’re looking forward to enriching this partnership further.
In its commitment to providing uncompromising customer satisfaction, Gargash Enterprises has once again offered a week of complimentary car checks from our team of experts and skilled technicians. This year’s Service Week was held at Dubai Festival City’s 8F Parking Area on the days of November 13 – 19, 2016.
While their cars received complimentary check-ups, Mercedes-Benz owners and guests were given a chance to check out the CLA 250, C 200, E 300 and S 400 that were on full display. To take the experience a step further, guests were provided with test drives on a wide range of vehicles and were offered as much as 30% discount on Mercedes-Benz accessories.
Gargash Enterprises witnessed a successful turnout as 392 health checks and 114 test drives were conducted and an impressive 12 new cars were sold during the event. The Service Week is just another extremely successful initiatives from Mercedes-Benz developed for customers as part of the brand’s rigorous prioritization of safety, quality, and commitment.
The Service week has proven to be a huge success with Mercedes-Benz owners coming in to get professional advice about their vehicles and also enjoy the special treat of vouchers, such as outdoor go-karting, food and beverages and many more.
100 Teams from all over the UAE took part in a challenge of a lifetime on a quest to win the grand prize, a brand-new Mercedes-Benz GLC, as part of this year’s Mercedes-Benz Challenge event powered by Rush-A-Way. During the annual event, which occurred on December 16th, contestants competed in hunting down obstacles at 7 exciting pit-stops located around Dubai, and tested their mental fortitude, physical fitness, and team work.
Team “THE SETUP” emerged victorious with their fantastic score of 3,141 points and was crowned as champions for the 2016 season. The winners; Team ‘THE SETUP’ (Yulia Kononova, Natalie Tari, John Lambert and Thomas Nuttall) commented “We are thrilled to have won the Mercedes-Benz Challenge 2016. The series of tests has truly pushed us to our limits, but ultimately our perseverance and team-work paid off, and we look forward to experience everything the brand-new GLC has to offer.”
Karl-Johan Sandesjo, General Manager of Gargash Enterprises commented “The annual challenge is designed to promote a fit lifestyle while instilling a sense of excitement and adventure. We would like to extend our congratulations to team ‘THE SETUP’ for winning this year’s challenge, and wish them a wonderful experience in their brand-new Mercedes-Benz GLC. Also a special thanks to RUSH-A-WAY for organizing this event and Dubai Sports Council on their guidance & support to make this great event possible.”
The new Mercedes-Benz GLC is a testament to contemporary luxury that is ready for any terrain and merges effortless design with superior power and performance. Powered by the 9G-TRONIC, this revolutionary transmission system is the world’s first 9-speed automatic transmission in the premium segment that can be used with longitudinally mounted engines.
With the Air Body Control air suspension system, driving the new GLC feels like traveling on air as it ensures outstanding ride comfort even when the vehicle is fully laden, and through the automatic height regulations, depending on the current speed, the fuel consumption can be reduced and handling safety improved. This smoothness will be a welcomed change from the rugged nature of some of the pit stops in the Mercedes-Benz Challenge.
The interior of the new Mercedes-Benz GLC reflects the company’s commitment to perfect and intuitive design. With the GLC’s Dynamic Select System that enables the selection of various drive modes and intelligent on-board systems, customizing the GLC driving experience becomes second nature. With one of the most spacious load compartments in this segment, the new GLC is ready for adventures of any kind.
In celebration of its long standing partnership with the Omega Dubai Ladies Masters, Gargash Enterprises has sponsored the season finale of the Ladies European Tour last December 7th to 10th 2016.
Always on par with a perfect VIP experience, Gargash Enterprises, in collaboration with Sixt, provided a fleet of chauffeured selection of Mercedes-Benz SUV for the competitors and special guests of the tournament. Guests continued the experience with a perfect view from the Mercedes-Benz Chalet. Meanwhile in the competition’s village area, the Mercedes-Benz stand brought all visitors up close with the GLE 400 and GLC 250 on display. Another tournament, another win for Gargash Enterprises.
Gargash Enterprises, in its endeavor to stay true to its affluence, became a part of one of the most influential and sought-after fashion weeks on the global fashion calendar – Arab Fashion Week, 2016. Being the official automotive sponsor of the event, Gargash Enterprises presented the dynamically designed CLA 250 as the showstopper off the ramp. The magnificent Mercedes-Benz GLE and elegant S-Class were operated for the comfortable two-way conveyance of VIP guests. Where the collections were a class apart, arriving in style was natural for Mercedes-Benz.
An exhilarating 2 day trip organized by the authorised distributor witnessed the awe-inspiring power-packed performance of the Mercedes-Benz SUV range. The thrilling event was dedicated to discover the versatility and dynamism of the Mercedes-Benz SUV range through the unequalled flagship 7-seater GL-Class, the dominant M-Class, the versatile GLK-Class and the legendary G-Class.
Starting at Al Badia Golf Club in Dubai, selective customers drove to the exquisite Waldrof Astoria hotel, RAK in the unparalleled SUV lineage where they were given a brief presentation of the event. On day 2, the team drove down to the Autodrome at Umm-Al-Quwain for drag racing followed by a drive to the Banyan Tree Al Wadi to experience the Arabian wildlife within the nature reserves. Participants experienced 30 minutes of off-road driving, testing the SUV legacy of ground-breaking safety and earth-embracing performance. Post the thrilling driving experience; Customers were served a scrumptious dinner at the closing ceremony, marking the end of an adrenaline-charged event.
Highlighting the versatility of Mercedes-Benz SUV’s, Discover 2014 was certainly an event filled with thrill, luxury and power fulfilling the demands of the new generation matching the brand claim – The best or nothing!
Gargash Enterprises announced a 3-year partnership with the leading football club, Al Ahli Club (A.C), declaring Mercedes-Benz as its official car. With its rich history of victory in football since 1970, Al Ahli Club (A.C) has taken a step to prove that a close bond with the right partner can bring together great intentions that forge the road ahead for the progress and purpose of the local community.
Mercedes-Benz and football have a long history. The company’s passion for perfection transcends the professional environment, as partners of The German Football Association. Gargash Enterprises carries forward this passion regionally, to support the local football club in Dubai, thus supporting the local sports enthusiasts and talent with a progressive step forward
This strategic alliance will make 40 Mercedes-Benz cars, inclusive of many of the latest saloon & SUV models, accessible to Al Ahli Club’s many players and staff. With this partnership, Al Ahli Club players, who were also the winners of the President’s Cup 2013, will enjoy the Mercedes-Benz legacy of the best or nothing.
Behind this partnership are great intentions to promote and support local football talent and encourage them to strive harder to achieve the goals of the club, the nation and ultimately their personal advancement. Since Al Ahli Club is a club that holds consistent success over the years, it will now provide it’s players and staff with luxurious precision in driving standards, thus imprinting a powerful and robust image. That combined with Gargash Enterprises’ drive for excellence in service and perfection, make this partnership the perfect combination.
Both Gargash Enterprises and Al Ahli Club are looking forward to the long term nature of this partnership agreement as it supports the very nation’s growth that has provided the platform for amazing success to both businesses, thus making them proud to stand together on a platform of sustainable performance to encourage and support young players.
Dubai Autodrome, yet again, observed an extravagant display of passion for wheels at the AMG DRAG RACE hosted on 15 April, 2016 by Gargash Enterprises. All the racing enthusiasts came together to witness moments that vouched for the spirit of exclusively designed AMG cars. All the participants experienced thrilling action, challenging turns, and neck and neck competition. Every AMG on the racing track exuded zeal and delivered a spell-binding performance, living up to the standards of Merced-AMG. Amazingly-sporty ‘C 63 AMG’ secured the 1st position in the rear wheel drive category, extra-swift ‘E 63 AMG’ outshined others in the 4MATIC category, and ‘C 63 S AMG’ won the handling category hands down. All said and done, AMG DRAG Race sported magnificence at its best.
AMG enthusiast in Dubai experienced the thrill and excitement with the one of its kind first AMG Drag Race exclusively organized by Gargash Enterprises in 2012 at the Dubai Autodrome. Specially modified AMG cars hit the speed track with adrenaline, competing for the podium.
Fast cars burning rubber on the quarter mile; that is what the AMG drag race is all about. Gargash Enterprises aims to continue this popular trend where Mercedes-AMG enthusiasts are provided with a platform in which they can showcase their cars. The participants get to enjoy a great evening in drag racing that sees a furious feast of smoke and bliss all the way to the finish line.