DUBAI — Gargash Enterprises has teamed up with ‘golf in DUBAi’ for another 3 years to put Mercedes-Benz at the forefront of an ambitious drive to fast track the growth of golf in the UAE and across the region.
As the Official Car of the Omega Dubai Ladies Masters and the Omega Dubai Desert Classic, Gargash Enterprises, the authorized general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, will roll out a gleaming fleet of luxury SUVs through SIXT rent a car to chauffeur marquee players to and from the tournaments as well as continuing a significant on-site presence.
Under the terms of a fresh three-year agreement, Gargash Enterprises will also offer a brand new Mercedes-Benz to the first professional golfer scoring a hole-in-one on the par-3, 15th hole during the two tournaments at Emirates Golf Club.
The Official Automobile Partner of The Masters in Augusta as well as the Official Patron of the PGA of America, which boasts the Ryder Cup and the PGA Championship in its portfolio, Mercedes-Benz has a long history of supporting professional golf.
The extension of their partnership with golf in DUBAi underlines Gargash Enterprises’ commitment to carry on the rich Mercedes-Benz tradition of recognizing and honoring the greatest players in the game.
“We are excited to continue our strong partnership with the region’s premier golfing events, which have played a key role in positioning Dubai as a major golfing destination,” said Karl-Johan Sandesjo General Manager of Gargash Enterprises. “As golf is one of the fastest growing sport in the region, our collaboration with golf in DUBAi harmonises our brand values and provides us with a unique opportunity to connect with our customers in an environment that mirrors the Mercedes-Benz image and reputation,” he added.
“Mercedes-Benz is a big name and a big brand and it’s an honour and privilege for us to have them on board,” said Mohamed Juma Buamaim, vice chairman and CEO of golf in DUBAi, the promoters and organisers of the Omega Dubai Ladies Masters and the Omega Dubai Desert Classic.
“We look forward to working in partnership with Gargash Enterprises that, I am sure, will continue to grow with time. Mercedes-Benz is synonymous with high quality, and their commitment to golf makes them a perfect fit for our tournaments,” he added.
“The hole-in-one prize will certainly be talking point among players and will help draw a big gallery to the hole. Holes in one are rare, but they do happen. For instance, the 2011 Omega Dubai Desert Classic witnessed a hole-in-hole in every round!
“I wish good luck to all players and look forward to seeing someone drive away with a brand new Mercedes-Benz car.”